Expert LIFECYCLE MARKETING LEADERSHIP for YOUR growing business.

Let’s Work Together

Lily Newman Headshot

Lily Newman is the Principal and Founder of Newly Marketing where she serves as a senior digital marketing consultant & fractional DTC E-Commerce leader. She has supported both high-growth startups and Fortune 500 companies alike over the course of a successful career achieving measurable results in customer retention and acquisition, driving sustainable growth, and managing marketing teams.

Services

We specialize in building and implementing powerful, scalable, and efficient digital marketing strategies for your DTC, E-Commerce, Retail and CPG business.

LIFECYCLE MARKETING

Email & Mobile Marketing

Automations & Customer Journeys

Retention & Loyalty

Web Content

GROWTH MARKETING

Customer Acquisition Strategies

Paid Media Strategy

SEM/PPC Strategy

MARKETING LEADERSHIP

Omnichannel Coordination

Project Management

Budget / P&L Management

Training & Coaching

INTEGRATED MARKETING

Marketing Plan Development

Marketing Processes

Project Management

Promotional Strategies

TESTIMONIALS

  • "Bringing Lily onto our team at BPN was one of the best decisions I made to address a critical need in our owned channel retention strategy. "

    -Morry M., VP of Marketing at Bare Performance Nutrition

  • "I had the tremendous pleasure of working with Lily at both Levi's and Mighty Leaf. [She] has a work ethic matched by few [and] a beautiful balance between creative and analytical thinking. "

    Jennfer H., VP E-Commerce at Mighty Leaf Tea

  • Lily's organization and attention to detail kept internal and external teams aligned to execute ongoing campaigns and launches, regardless of complexity."

    - Melissa G., Digital Marketing Director at Peet’s Coffee

  • "Lily is a consummate professional, provides immaculate work, and heavy attention to detail. She carefully balances the art and science needed for successful e-commerce retention strategies. "

    -Rick C., VP of Growth at Four Sigmatic Foods

  • "I am thoroughly impressed with Lily's ability to drive results in membership and retention for Four Sigmatic."

    JD P., Director of Brand at Four Sigmatic Foods

  • “Lily has proven to be a self-starter with extreme attention to detail. [She] has a ton of expertise in email marketing and has trained many teams on best practices and also helped with an entire email service provider migration.”

    -Angela C., Head of Marketing at DoorDash

  • "[Lily] worked methodically and diligently to rebuild our emails and our flows to implement best practices and iterate with split tests to help drastically improve our email flows."

    - Brian P., E-Commerce Manager at Bare Performance Nutrition

TRUSTED BY

Balsam Hill
Bare Performance Nutrition
Body Arts Alliance
Right Side Up
Peet's Coffee
Mighty Leaf Tea
Levi Strauss & Co.
DoorDash
Donald J Pliner Footwear
Home Box Office HBO
Karuna Labs
Four Sigmatic

GET THE LATEST FROM THE

RE:NEWLY BLOG

Featured
How AI Tools Are Transforming Lifecycle Marketing

Explore how AI supports lifecycle marketing today, practical applications for businesses, and projections for how AI will evolve to drive even greater impact in the future.

Read More →
Screenshot 2024-11-21 at 12.30.47 PM.jpg
The 5 Stages of Lifecycle Marketing: a Deep Dive

Lifecycle marketing is a framework that helps businesses build lasting relationships with customers. In this article, we’ll explore the five main stages of lifecycle marketing—what they entail, what to expect, and how to optimize your efforts at each step.

Read More →
The Relationship Between Customer Retention and Lifecycle Marketing

Discover the connection between lifecycle marketing and customer retention, why it’s more cost-effective than acquisition, and how to use lifecycle strategies to keep your customers engaged and loyal.

Read More →

HOW CAN WE HELP?

Whether you need a strategic partner to help you tackle a retention or growth challenge, guidance on marketing process optimization, or tactical support to help you build powerful, automated lifecycle flows, you’re in the right place.