Expert Lifecycle Marketing Leadership

FOR YOUR GROWING BUSINESS

OUR SERVICES

Let’s Work Together

Lily Newman is the Principal and Founder of Newly Marketing where she serves as a senior digital marketing consultant & fractional DTC E-Commerce leader. She has supported both high-growth startups and Fortune 500 companies alike over the course of a successful career achieving measurable results in customer retention and acquisition, driving sustainable growth, and managing marketing teams.

ABOUT LILY

Lifecycle and retention, led by an operator

Newly Marketing designs and runs the email, SMS, loyalty and subscription programs that turn first-time buyers into repeat customers. Senior, hands-on, and built for DTC, e-commerce, retail and CPG brands.

Lifecycle Strategy & CRM

Journey mapping, segmentation and measurement, with a roadmap tied to repeat purchase rate and revenue per recipient.

Retention & Loyalty

Subscription, loyalty, winback and second-order programs, timed to how your customers actually reorder.

Email & SMS Programs

Flows, campaigns, deliverability and platform migrations, planned and built end to end.

OUR SERVICES

TESTIMONIALS

  • “I recommend Lily highly and without reservation for any organization looking for a retention leader."

    Andrea S., CEO at ASTR the Label

  • "Bringing Lily onto our team at BPN was one of the best decisions I made to address a critical need in our owned channel retention strategy. "

    -Morry M., VP of Marketing at Bare Performance Nutrition

  • "Favorite partner! [Lily] was very easy to work with and a quick learner for all of our brands. She’s able to take direction, run with it and deliver. A 5 ⭐️ review on my end."

    - Ally I., Email & SMS Marketing Manager at Body Arts Alliance

  • "I had the tremendous pleasure of working with Lily at both Levi's and Mighty Leaf. [She] has a work ethic matched by few [and] a beautiful balance between creative and analytical thinking. "

    Jennfer H., VP E-Commerce at Mighty Leaf Tea

  • "Lily's organization and attention to detail kept internal and external teams aligned to execute ongoing campaigns and launches, regardless of complexity."

    - Melissa G., Digital Marketing Director at Peet’s Coffee

  • "Lily is a consummate professional, provides immaculate work, and heavy attention to detail. She carefully balances the art and science needed for successful e-commerce retention strategies. "

    -Rick C., VP of Growth at Four Sigmatic Foods

  • "I am thoroughly impressed with Lily's ability to drive results in membership and retention for Four Sigmatic."

    JD P., Director of Brand at Four Sigmatic Foods

  • “Lily has proven to be a self-starter with extreme attention to detail. [She] has a ton of expertise in email marketing and has trained many teams on best practices and also helped with an entire email service provider migration.”

    -Angela C., Head of Marketing at DoorDash

Trusted By

Right Side Up
Four Sigmatic
Peet's Coffee
Mighty Leaf Tea
Levi Strauss & Co.
DoorDash
Donald J Pliner Footwear
Home Box Office HBO
Bare Performance Nutrition
ASTR the Label Logo
Balsam Hill
Body Arts Alliance

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How Can We Help?

Whether you need a strategic partner to help you tackle a retention or growth challenge, guidance on marketing process optimization, or tactical support to help you build powerful, automated lifecycle flows, you’re in the right place.