ABOUT

Lily Newman Headshot

Lily Newman, Founder & Principal of Newly Marketing

LILY NEWMAN

Lily Newman is the Founder and Principal of Newly Marketing. She is an expert in creating powerful, efficient, and scalable customer lifecycle programs, retention marketing strategies, and integrated marketing programs for DTC E-Commerce businesses.

Prior to becoming a consultant, Lily led digital marketing for some of the nations biggest and most respected brands including Peet's Coffee, Levi’s, DoorDash, and HBO. Lily's career has spanned consumer sectors and clients including technology, CPG, food & beverage, health & wellness, retail, fashion, footwear, healthcare and entertainment.

Lily is highly specialized in email, mobile marketing, lifecycle marketing, integrated marketing, customer retention/CRM, project management, and analytics. She offers extensive complementary experience in customer acquisition and growth marketing strategy. She is a meticulous, compassionate, and highly resourceful leader with a balanced creative & analytical approach and a consumer-first ethos.

In her spare time, you’ll find Lily chasing after her toddler, diving into the daily NYT Spelling Bee, and enjoying the natural beauty of the San Francisco Bay Area, where she currently resides.

TRUSTED BY

Balsam Hill
Bare Performance Nutrition
Body Arts Alliance
Right Side Up
Peet's Coffee
Mighty Leaf Tea
Levi Strauss & Co.
DoorDash
Donald J Pliner Footwear
Home Box Office HBO
Karuna Labs
Four Sigmatic

TESTIMONIALS

  • "Bringing Lily onto our team at BPN was one of the best decisions I made to address a critical need in our owned channel retention strategy. "

    -Morry M., VP of Marketing at Bare Performance Nutrition

  • "I had the tremendous pleasure of working with Lily at both Levi's and Mighty Leaf. [She] has a work ethic matched by few [and] a beautiful balance between creative and analytical thinking. "

    Jennfer H., VP E-Commerce at Mighty Leaf Tea

  • Lily's organization and attention to detail kept internal and external teams aligned to execute ongoing campaigns and launches, regardless of complexity."

    - Melissa G., Digital Marketing Director at Peet’s Coffee

  • "Lily is a consummate professional, provides immaculate work, and heavy attention to detail. She carefully balances the art and science needed for successful e-commerce retention strategies. "

    -Rick C., VP of Growth at Four Sigmatic Foods

  • "I am thoroughly impressed with Lily's ability to drive results in membership and retention for Four Sigmatic."

    JD P., Director of Brand at Four Sigmatic Foods

  • “Lily has proven to be a self-starter with extreme attention to detail. [She] has a ton of expertise in email marketing and has trained many teams on best practices and also helped with an entire email service provider migration.”

    -Angela C., Head of Marketing at DoorDash

  • "[Lily] worked methodically and diligently to rebuild our emails and our flows to implement best practices and iterate with split tests to help drastically improve our email flows."

    - Brian P., E-Commerce Manager at Bare Performance Nutrition

CERTIFICATIONS & MEMBERSHIPS

  • To earn this certificate, Lily completed Klaviyo's Product Certificate course, demonstrating advanced skills in email marketing, customer segmentation, and personalized campaign creation. The course emphasized practical and theoretical applications of Klaviyo's features to drive customer engagement and growth.

    Issued by Klaviyo, June 2024

    Credential ID tz7aonvepvuv

    Certificate Link

  • To earn this certificate, Lily completed Intuit's Mailchimp Product Foundations course, demonstrating practical and theoretical expertise in email marketing, automation, and data analysis. The course provided in-depth training on leveraging Mailchimp's tools to create effective marketing campaigns and optimize performance.

    Issued by Intuit, June 2024

    Credential ID 321192490

  • To earn this certificate, Lily completed Google's Interactive Advertising Bureau-accredited course, displaying mastery of digital marketing fundamentals including SEO, PPC, and Google Advertising. The comprehensive program covered 24 modules, combining theoretical knowledge and practical application.

    Issued by Google, May 2024

    Credential ID 279218898

    Certificate Link

  • As a member of Squarespace's Circle program, Lily has access to exclusive resources, extended trial periods, and advanced support, enhancing her ability to create and manage high-quality websites. This partnership reflects her commitment to utilizing top-tier tools and staying current with industry best practices.

    Joined June 2024

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